“We’re not just a white box,” says Jesse Rogg, president of Mack Sennett Studios, who is also working to elevate his stage, with the availability to help with equipment rentals and staffing. Sunset Studios offers transportation services, dining and catering, tech support, broadcast engineering, lighting, grip and mill space, all to set itself apart in the increasingly crowded space. “It tends to look a lot like the hospitality business, where you have a high-expectation clientele and you have to provide them with really good services, not just stage management services,” Stotland says. Hudson Pacific focuses on new structures - including the upcoming seven-stage Sunset Glenoaks Studios in Sun Valley - and drawing in new clients with the same approach as a hotel operator. Hudson Pacific Properties rendering of the proposed Sunset Glenoaks Studios in Sun Valley, California.
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Plus, as Jeff Stotland, head of global studios at Hudson Pacific Properties, notes, there’s a whole other side of how to “build the brand and operate the studio.” “It’s an incredibly resilient technology, and they’re not terribly difficult to build, though they do require a lot of property.” Amid the work-from-home shift, “all of a sudden, banks began to back them,” he adds, “and once that happened, it’s almost like the floodgates opened.”īoth Bell and Hale say they’ve been approached by warehouse owners looking to get in on the boom and revamp their buildings for film shoots, and architect Richard Berliner says he’s had to relay that “it’s not as easy as just taking an old warehouse and doing an inexpensive retrofit,” with specific needs for power, size, column-free layouts and city codes. “I’ve lived in Los Angeles my whole life and I’ve never known a stage to close,” says Bell, whose Relativity Architects firm used to count studio builds as 10 percent of their business - since the pandemic, it’s become 50 percent. facilities cannot keep up with production demand, which architect Tima Bell says stands at 90 percent to 95 percent occupancy rate. New players are also seeing dollar signs as current L.A. 30 with the purchase of CBS Studio Center, and its 22 stages, for $1.85 billion.)
(Hackman Capital added another jewel to its portfolio on Nov. In the past two years, as the pandemic has left office buildings empty, this has been especially true - Warner Bros., HBO, Sony and NBCUniversal are all developing or leasing new Los Angeles stages, and companies like Hackman Capital, Hudson Pacific and Quixote are in construction on more, adding to the total of 394 city stages FilmLA reported in 2019. Kirk Douglas Estate, Listed for $7.5M, Includes Personal Walk of Fame (Exclusive)
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